Omotesando Shopping Street
A historic marketplace with a variety of local Miyajima delicacies and souvenirs, including momiji manjuu.
Miyajima’s Omotesando Shopping Street is a lively 350-meter stretch known for its mix of approximately 70 stores offering a glimpse into local culture through souvenirs and traditional cuisine. Here, visitors can taste Hiroshima oysters or the sweet momiji manjuu, a maple-leaf shaped bun.
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About Omotesando Shopping Street
Omotesando Shopping Street has become a central marketplace in Miyajima, where visitors can enjoy local specialties. The food vendors, inns, and restaurants offer grilled oysters and grilled sticky rice balls with oyster or salt-water eel.
The sweet, deep-fried momiji manjuu, shaped like the region’s autumn leaves and filled with red bean paste, is a famous local product. The Hiroshima oyster, known for its rich flavor, is another delicacy often enjoyed grilled.
The street also features Miyajima shamoji, wooden spatulas traditionally associated with good fortune. A giant shamoji, the world’s largest, is on display, signifying the island’s culinary traditions. This large shamoji was erected in celebration of the nearby Itsukushima Shrine’s World Heritage designation.
Omotesando Shopping Street leads to the iconic Itsukushima Shrine, known for its “floating” torii gate, enhancing the cultural experience of Miyajima.
The street remains a prominent part of the Miyajima visit, offering history, local flavors, and a touch of the island’s cultural heritage.
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Updated 13 Mar 2024 • Report an error
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